
SEO Product Manager job description: what to ask for
Four SEO roles that job ads keep mixing up, what each one is actually accountable for, and how to write the description before you pick the title.
I am David Carrasco, and for me marketing is only worthwhile if it is linked to your company’s objectives.
With a deep understanding of how SEO works as a business lever, I will turn your website into a company asset.
I will deliver you a tailored plan focused on growth and optimising your resources with a measurable impact.

A large-scale strategy used when your company is developing new products or seeking to scale existing ones.
SEO Product Management unifies the objectives of the business, development and marketing teams with a strategy and a shared vision, goal and definition of success.
Everything involving technical SEO, content SEO, and local SEO, but always aligned with your business’s visibility and commercial objectives.
A well-reasoned, skeptical SEO strategy with no cookie-cutter templates. I’m here to shake things up, not to keep the seat warm.
A complex SEO technique that gets the right links from the right websites.
With link building you:
Workshops, masterclasses and complete courses that get straight to the point.
Tailored for the marketing team and aligned with your company's circumstances.
Tailored coaching for small business professionals.
The latest approaches and proven techniques in SEO, digital marketing and business development.

I’ve worked as a freelance consultant, for agencies and in my own link building company.
In all this time battling Google, I have learned the most important lesson: that nothing you do in SEO matters if it is not linked to your business goals.
I respond quickly and I’m a nice guy.

Four SEO roles that job ads keep mixing up, what each one is actually accountable for, and how to write the description before you pick the title.

Despite the ominous predictions surrounding SEO, I find myself with a primarily optimistic attitude towards our sector. I look around and see professionals who have openly embraced the maturity of our discipline. We are curious, we love new toys, but we don’t lose sight of the great marketing classics: a

Move from rankings to profitability with first-party data: logs, on-site search, sales and CRM for measurable, business-aligned SEO.