The Influence of Branding on B2B Keyword Research: How to Align Brand, Customer Journey, and SEO to Win in a Rationally Emotional Market
Despite the ominous predictions surrounding SEO, I find myself with a primarily optimistic attitude towards our sector. I look around and see professionals who have openly embraced the maturity of our discipline. We are curious, we love new toys, but we don’t lose sight of the great marketing classics: a constant focus on the user, […]
Life, Death and Resurrection of the Keyword | From Keyword Hunting to Topical Authority
For two decades, keywords were the atomic unit of SEO. That era is over. How search moved to entities, query fan-out and topical authority.