Senior SEO leadership without the full-time hire. Most companies that reach me don’t need a Head of SEO on the payroll. They need someone senior to decide the five things that matter, and then do them.
The five things that matter, decided and executed
A fractional consultant holds a senior seat part-time. Not a junior renting you a few hours, and not an agency pod where the person who pitched you disappears after kickoff. You get the person who has done this before, for a fraction of the week, owning the strategy end to end. It beats a full-time hire when you don’t have enough SEO work to justify a salary yet, and it beats a generalist agency when the problem is judgment, not hands.
Entering Spain without a full-time local hire
Expanding into a market you don’t know is exactly when you need senior judgment, and exactly when you can’t justify a local full-time hire. A fractional consultant who lives the target market solves both: someone deciding strategy at a senior level, who also searches in the language and knows when a translated page reads like a brochure from 2009.
When buyers ask ChatGPT in Spanish, do you exist?
Search stopped being only Google. When a buyer in Spain asks ChatGPT, Gemini or Perplexity who to use in your sector, a foreign brand barely registers. You can rank on Google.es and still lose the deal. Making both Spanish Google and Spanish-language AI understand who you are is part of the seat, not an upsell I bring back to you in month four. It’s the same work behind my SEO in Spain service, run inside the team instead of as a separate project.
You get five priorities, decided and executed, not a hundred-line audit that dies in a shared drive. The first deliverable is a decision: is this market, this channel, this quarter worth the push, and if so where does the effort go first. Then the work, done, not handed off.
What you don’t get is a retainer that bills for activity nobody can connect to an outcome, a dashboard of vanity metrics standing in for a result, or me pretending Spain is the right move when it isn’t. Expanding multiplies what you already have, problems included. If the offer doesn’t land at home, translating it into Spanish only spreads the miss.
fifteen years, a SaaS exit, and enough conference stages to have said all of this out loud to rooms that pushed back
Templates. Checklists. Packs. They’re tools that keep an agency warm by shepherding clients through an assembly line. It’s the marketing equivalent of a bland ham-and-cheese sandwich, convenient, tasteless, and short-sighted, doing SEO like punching a time clock.
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I hold your SEO lead seat for a fraction of the week: the strategy decisions a Head of SEO would own, without the full-time hire.
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Not a 150-item audit. The few moves that shift revenue, decided and done, with me owning them end to end.
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Google and the models. I keep you visible in classic search and in what ChatGPT or Perplexity answer about your sector.
Only someone who has led a company can truly understand what is needed from the marketing and sales team. I have seen it many times and lived how frustrating it is to be operating without taking the time to implement spound, well-thought-out strategies.
Let’s ask the right questions, correct any mistakes, and grow your numbers with tailor-made strategic SEO. With no preconceived ideas, and a healthy dose of skepticism.
Companies with large product development projects and digital solutions need an even broader and deeper vision.
A vision of SEO that supports product optimisation and promotion, in collaboration with business, development and marketing teams.
