Capture insights, identify opportunities and convert them into successful products with SEO Product Management

SEO product manager. The profile that unifies the objectives of the business, developers and marketing to make visible and optimise solutions by exploiting the full potential of the web.

Make SEO a pillar of digital product development.

SEO can't go it alone when developing products

Put out the product with errors, difficult to use and without listening to the market, and all you will gain is a bad name and a bad reputation red numbers.

The success of the solution you develop depends on the entire company. Without exception.

With SEO product management , you take advantage of SEO processes and techniques to improve your product and position it as the best possible option.

HOW?

You confirm the viability of the market

Is there a demand and is it profitable?

The SEO product manager analyses the market so you understand its needs. Find untapped opportunities and design strategies that resonate with customers and improve conversion.

Make sure the product aligns with business objectives and brings value to your company.

You make development more feasible and predictable

The SEO product manager collaborates with IT and product teams so that development is better adapted to the web technology and available resources.

They gain efficiency in the use of tools and equipment, avoid wasteful and unfocused marketing campaigns and optimise the ROI of actions.

Ensure a positive experience

We improve user interaction with the website and also with the solution.

We build a comfortable website that facilitates attraction and conversion. And whose content truly responds to the needs of the public in their relationship with our products.

We identify needs and get feedback to improve the usability of the product itself or develop more solutions.

The success of the product cannot depend on the engineers alone

DAVID CARRASCO

SEO PRODUCT MANAGER

My name is David Carrasco

And I'm on a jelly bean diet

Actions that are essential for standard SEO can be ridiculous in product development optimisation or when you have a website with thousands or hundreds of thousands of pages.

Simply put, as an SEO product manager you don’t waste your time with trivia.

You're on to other things.

I identify the most impactful audience issues and help teams to optimise the website so that users find, value and want our solutions.

I integrate SEO into the company's operations

Research and analytics to find problems and locate opportunities.

We create a product-focused SEO roadmap from SEO metrics, business data and customer feedback.

No compartmentalisation. A constant relationship with developers and designers, customer service, analysts, managers, finance…

I ensure synchronisation of equipment

There are no lone wolves in SEO product management. The roadmap is linked to operations, development and marketing plans. It marks actions, moments and people responsible for execution beyond SEO.

I organise, synchronise and manage product professionals, web technicians and SEO specialists.

This turns ideas and opportunities into executed actions within realistic and agile launch plans.

I optimise and nurture development

You are not Coca Cola. No product remains unchanged. From SEO we correct and improve so that you remain at the forefront of visibility and product development.

Insights, feedback, data from experimentation… everything we learn from SEO is focused on growth. Better solutions, new products.

As SEO product manager, I nurture the decisions of the developers. And I expand and rebuild the roadmap to keep iterating and evolving. At the pace of your customers and ahead of your competitors.

From problems to ideas and from ideas to more successful productsSEO is about building business, or it isn't

IN JUST 6 MONTHS:

IN JUST 5 MONTHS:

I LIKED GETTING

Strengthens the development of a winning product with
SEO product management

It aligns the processes, communications and objectives of development, IT and marketing teams to deliver successful products.

Contact me and we'll get started.